ROBERT FRAZE

CREATIVE DIRECTOR

Award-winning, multidisciplinary creative
with over a decade of experience spanning
agency, client-side, and tech.

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08 PANDA DUNK

NIKE SB

PRESS:
Hypebeast
Highsnobiety

ROLE:
Creative Director
Designer Jeff Staple’s parents owned an import warehouse in Manhattan’s Chinatown, so Jeff’s roots in the neighborhood and its aesthetic are deep. Our visual language channeled aesthetic of a Chinatown import shop to make the Panda Pigeon Dunk look like a collaboration touched by many far flung corporations, brands, distributors, and importers.

The project was picked up by all the major sneaker-head outlets, the shoes sold out almost instantly, with the special edition box being resold online for over $2k.

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2024 - ROBERT FRAZE