ROBERT FRAZE

CREATIVE DIRECTOR

Award-winning, multidisciplinary creative
with over a decade of experience spanning
agency, client-side, and tech.

Email
LinkedIn

07 WHATEVER, USA

BUD LIGHT

AWARDS:
D&AD, Wood Pencil Outdoor
Cannes, Bronze Branded content
LIA, Bronze Branded Content


ROLE:
Art Director
Copywriter   In 2014 Bud Light launched their “Up For Whatever” campaign, rewarding spontaneous young people with once in a lifetime experiences. The campaign was a hit, but the idea was difficult to scale.

In year two we launched Whatever USA, a year long campaign that saw Bud Light take over a small town in Colorado to invite the entire country to the best weekend ever.

We didn’t just pull off one one the biggest brand activations in history, we created one of the most effective content machines the world has ever seen. The activation generated over 37K pieces of unique content, leading to over 600M media impressions, resulting in 66% greater reach than a Super Bowl spot. 

---

INDEX  NEXT

2024 - ROBERT FRAZE