ROBERT FRAZE

CREATIVE DIRECTOR

Award-winning, multidisciplinary creative
with over a decade of experience spanning
agency, client-side, and tech.

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02 YETI X LIQUID DEATH

YETI

PRESS:
Gear Patrol
Food and Wine
Adweek
The Drum
Yahoo News
FoodBeast
Delish
AdAge
Muse by Clio

ROLE:
Creative Director  It’s not just a casket. It’s the Casket Cooler from YETI and Liquid Death. Featuring Triple Foam ColdCell™ technology, hydraulic lid piston, dual drain valves, and T-Latch Lid Locks, this life-size casket will keep your cans cold for an eternity.

A collab over a year in the making, this was an actual, real thing that someone paid 68 thousand actual, real dollars for. 

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2024 - ROBERT FRAZE